Entertainment marketing & communication : selling branded performance, people, and places /
By: Sayre, Shay
Material type:
BookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008.Description: xxii, 489 p. : ill ; 23 cm.ISBN: 9780131986220; 0131986228 (13: 978-0-13-198622-0)Other title: Entertainment marketing and communication.Subject(s): Leisure industry -- United States -- Marketing | Performing arts -- United States -- Marketing | Entertainment events -- United States -- Marketing | Amusements -- United States -- Marketing | Tourism -- United States -- Marketing | Recreation -- United States -- Marketing | Consumer behavior -- United States | Communication in marketing -- United StatesDDC classification: 790.2
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 790.2 SA EN (Browse shelf) | Available | T0039969 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 790.2 SA EN (Browse shelf) | Available | T0035752 |
Total holds: 0
Includes bibliographical references and index.