Marketing communications objectives, strategy, tactics
Rossiter, John R.
Marketing communications objectives, strategy, tactics John R. Rossiter; Larry Percy and Lars Bergkvist - London : Sage, c2018. - p.
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan.
9781526438652
Marketing
658.802 RO MA
Marketing communications objectives, strategy, tactics John R. Rossiter; Larry Percy and Lars Bergkvist - London : Sage, c2018. - p.
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan.
9781526438652
Marketing
658.802 RO MA