Amazon cover image
Image from Amazon.com

Marketing communications objectives, strategy, tactics John R. Rossiter; Larry Percy and Lars Bergkvist

By: Publication details: London : Sage, c2018.Description: pISBN:
  • 9781526438652
Subject(s): DDC classification:
  • 658.802 RO MA
Online resources: Summary: Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number URL Status Date due Barcode
eBook University of Wollongong in Dubai eBook 658.802 RO MA (Browse shelf(Opens below)) More online. Available T0065853

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan.

There are no comments on this title.

to post a comment.