Marketing communications (Record no. 38405)

MARC details
000 -LEADER
fixed length control field 00771 a2200169 4500
CONTROL NUMBER
control field nam a22 7a 4500
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781526438652
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 RO MA
MAIN ENTRY--PERSONAL NAME
Personal name Rossiter, John R.
9 (RLIN) 42608
TITLE STATEMENT
Title Marketing communications
Remainder of title objectives, strategy, tactics
Statement of responsibility, etc. John R. Rossiter; Larry Percy and Lars Bergkvist
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Sage,
Date of publication, distribution, etc. c2018.
PHYSICAL DESCRIPTION
Extent p.
SUMMARY, ETC.
Summary, etc. Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 3
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://elibrary.gemzplatform.com/7rgr">https://elibrary.gemzplatform.com/7rgr</a>
Public note eBook
ADDED ENTRY ELEMENTS (KOHA)
Koha item type eBook
Holdings
Date last seen Total checkouts Full call number Barcode Uniform resource identifier Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired
30/09/2024   658.802 RO MA T0065853 link 30/09/2024 eBook   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai eBook 30/09/2024