UOWD Library

Normal view MARC view ISBD view

Jeffery, Mark, 1965-

Data-driven marketing : the 15 metrics everyone in marketing should know Mark Jeffery - Hoboken, NJ : Wiley, c2010. - xxi, 298 p. : ill ; 24 cm.



Explains a strategy for marketing professionals to make data-driven decisions in order to be successful in a challenging economy, discussing fifteen key metrics and five common obstacles, and providing detailed examples that show how to apply data-driven principles in organizations of all sizes.





ISBN: 9780470504543 0470504544 (trade)

LCCN: 2009035908

Subjects--Topical Terms:
Marketing research
Marketing--Mathematical models
Marketing--Case studies
Marketing--Research
Marketing--Mathematical models
Marketing--Case studies

Dewey Class. No.: 658.8/3