Data-driven marketing : (Record no. 4677)

MARC details
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009035908
ISBN
International Standard Book Number 9780470504543
ISBN
International Standard Book Number 0470504544 (trade)
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.8/3
MAIN ENTRY--PERSONAL AUTHOR
Authors Jeffery, Mark,
Dates 1965-
TITLE STATEMENT
Title Data-driven marketing :
Subtitle the 15 metrics everyone in marketing should know
Statement of responsibility, etc. Mark Jeffery
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Hoboken, NJ :
Publisher Wiley,
Date c2010.
PHYSICAL DESCRIPTION
Extent xxi, 298 p. :
Other Details ill ;
Size 24 cm.
BIBLIOGRAPHY, ETC. NOTE
Note Includes bibliographical references (p. 276-283) and index.
SUMMARY
Summary Explains a strategy for marketing professionals to make data-driven decisions in order to be successful in a challenging economy, discussing fifteen key metrics and five common obstacles, and providing detailed examples that show how to apply data-driven principles in organizations of all sizes.
STUDY PROGRAM
Program name TBS982, MARK904, MARK804
STUDY PROGRAM
Program name MARK901
STUDY PROGRAM
Program name TBS804
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing research
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
General Mathematical models
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
Geographic Case studies
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
General Research
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
General Mathematical models
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
Geographic Case studies
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/uow/detail.action?docID=485632&pq-origsite=primo">https://ebookcentral.proquest.com/lib/uow/detail.action?docID=485632&pq-origsite=primo</a>
Public note Ebook
MAIN ENTRY--PERSONAL AUTHOR
-- 126
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 123
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 124
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 127
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 128
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 124
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 127
Holdings
Date last seen Total checkouts Total renewals Full call number Barcode Date last borrowed Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
13/02/2020 1 1 658.83 JE DA T0013798 02/02/2020 19.53 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 29/03/2015 AMAUS
24/05/2022 1   658.83 JE DA T0039314 11/05/2022 12.49 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 15/06/2010 AMAUK