LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2009035908 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470504543 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0470504544 (trade) |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Call number |
658.8/3 |
MAIN ENTRY--PERSONAL NAME |
Authors |
Jeffery, Mark, |
Dates |
1965- |
TITLE STATEMENT |
Title |
Data-driven marketing : |
Subtitle |
the 15 metrics everyone in marketing should know |
Statement of responsibility, etc |
Mark Jeffery |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Hoboken, NJ : |
Publisher |
Wiley, |
Date |
c2010. |
PHYSICAL DESCRIPTION |
Extent |
xxi, 298 p. : |
Other Details |
ill ; |
Size |
24 cm. |
SUMMARY |
Summary |
Explains a strategy for marketing professionals to make data-driven decisions in order to be successful in a challenging economy, discussing fifteen key metrics and five common obstacles, and providing detailed examples that show how to apply data-driven principles in organizations of all sizes. |
STUDY PROGRAM |
Program name |
TBS982, MARK904, MARK804 |
STUDY PROGRAM |
Program name |
MARK901 |
STUDY PROGRAM |
Program name |
TBS804 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Heading |
Marketing research |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Heading |
Marketing |
General |
Mathematical models |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Heading |
Marketing |
Geographic |
Case studies |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Heading |
Marketing |
General |
Research |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Heading |
Marketing |
General |
Mathematical models |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Heading |
Marketing |
Geographic |
Case studies |
ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
https://ebookcentral.proquest.com/lib/uow/detail.action?docID=485632&pq-origsite=primo |
Public note |
Ebook |
MAIN ENTRY--PERSONAL NAME |
-- |
126 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
123 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
124 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
127 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
128 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
124 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
127 |