Data-driven marketing : (Record no. 4677)
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LIBRARY OF CONGRESS CONTROL NUMBER | |
---|---|
LC control number | 2009035908 |
ISBN | |
International Standard Book Number | 9780470504543 |
ISBN | |
International Standard Book Number | 0470504544 (trade) |
DEWEY DECIMAL CLASSIFICATION NUMBER | |
Call number | 658.8/3 |
MAIN ENTRY--PERSONAL AUTHOR | |
Authors | Jeffery, Mark, |
Dates | 1965- |
TITLE STATEMENT | |
Title | Data-driven marketing : |
Subtitle | the 15 metrics everyone in marketing should know |
Statement of responsibility, etc. | Mark Jeffery |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Hoboken, NJ : |
Publisher | Wiley, |
Date | c2010. |
PHYSICAL DESCRIPTION | |
Extent | xxi, 298 p. : |
Other Details | ill ; |
Size | 24 cm. |
BIBLIOGRAPHY, ETC. NOTE | |
Note | Includes bibliographical references (p. 276-283) and index. |
SUMMARY | |
Summary | Explains a strategy for marketing professionals to make data-driven decisions in order to be successful in a challenging economy, discussing fifteen key metrics and five common obstacles, and providing detailed examples that show how to apply data-driven principles in organizations of all sizes. |
STUDY PROGRAM | |
Program name | TBS982, MARK904, MARK804 |
STUDY PROGRAM | |
Program name | MARK901 |
STUDY PROGRAM | |
Program name | TBS804 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Heading | Marketing research |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Heading | Marketing |
General | Mathematical models |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Heading | Marketing |
Geographic | Case studies |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Heading | Marketing |
General | Research |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Heading | Marketing |
General | Mathematical models |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Heading | Marketing |
Geographic | Case studies |
ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/uow/detail.action?docID=485632&pq-origsite=primo">https://ebookcentral.proquest.com/lib/uow/detail.action?docID=485632&pq-origsite=primo</a> |
Public note | Ebook |
MAIN ENTRY--PERSONAL AUTHOR | |
-- | 126 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
-- | 123 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
-- | 124 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
-- | 127 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
-- | 128 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
-- | 124 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
-- | 127 |
Date last seen | Total checkouts | Total renewals | Full call number | Barcode | Date last borrowed | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
13/02/2020 | 1 | 1 | 658.83 JE DA | T0013798 | 02/02/2020 | 19.53 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 29/03/2015 | AMAUS | ||||
24/05/2022 | 1 | 658.83 JE DA | T0039314 | 11/05/2022 | 12.49 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 15/06/2010 | AMAUK |