Advertising and promotion :

Hackley, Christopher E.

Advertising and promotion : in integrated marketing communications / Chris Hackley. - 2nd ed. - Los Angeles : Sage Publications, c2010. - xvii, 333 p. : ill ; 24 cm.

Includes bibliographical references (p. [311]-322) and index.

9781849201469 9781849201469 (pbk. : alk. paper)


Advertising.
Advertising--Social aspects.
Sales promotion.
Advertising--Brand name products.

HF5823 / .H185 2010

659.1