Advertising and promotion : in integrated marketing communications / Chris Hackley.
Material type: TextPublication details: Los Angeles : Sage Publications, c2010.Edition: 2nd edDescription: xvii, 333 p. : ill ; 24 cmISBN:- 9781849201469
- 9781849201469 (pbk. : alk. paper)
- 659.1 22
- HF5823 .H185 2010
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 659.1 HA AD (Browse shelf(Opens below)) | Available | T0035731 |
Includes bibliographical references (p. [311]-322) and index.
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