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Advertising and promotion : in integrated marketing communications / Chris Hackley.

By: Material type: TextTextPublication details: Los Angeles : Sage Publications, c2010.Edition: 2nd edDescription: xvii, 333 p. : ill ; 24 cmISBN:
  • 9781849201469
  • 9781849201469 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5823 .H185 2010
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.1 HA AD (Browse shelf(Opens below)) Available T0035731

Includes bibliographical references (p. [311]-322) and index.

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