Advertising and promotion : (Record no. 4783)

MARC details
000 -LEADER
fixed length control field 00870cam a22002774a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090719s2010 caua b 001 0 eng
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781849201469
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781849201469 (pbk. : alk. paper)
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .H185 2010
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition information 22
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093636.0
CONTROL NUMBER
control field 22325
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Hackley, Christopher E.
TITLE STATEMENT
Title Advertising and promotion :
Remainder of title in integrated marketing communications /
Statement of responsibility, etc. Chris Hackley.
EDITION STATEMENT
Edition statement 2nd ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Los Angeles :
Name of publisher, distributor, etc. Sage Publications,
Date of publication, distribution, etc. c2010.
PHYSICAL DESCRIPTION
Extent xvii, 333 p. :
Other physical details ill ;
Dimensions 24 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [311]-322) and index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Social aspects.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Brand name products.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 659.1 HA AD T0035731 0.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 21/12/2011 Donation 0.00