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Hoyle, Leonard H.

Event marketing : how to successfully promote events, festivals, conventions, and expositions / Leonard H. Hoyle. - New York : J. Wiley, c2002. - xxiv, 224 p ; 25 cm. - The Wiley event management series . - The Wiley event management series. .

Includes bibliographical references (p. 209-215) and index.



ISBN: 047140179X (cloth : alk. paper)

LCCN: 2001046819

Subjects--Topical Terms:
Special events--Marketing.

LC Class. No.: GT3405 / .H69 2002

Dewey Class. No.: 658.4/56