Phillips, Jack J., 1945-

The consultant's guide to results-driven business proposals : how to write proposals that forecast impact and ROI / Jack Phillips and Patricia Pulliam Phillips. - New York : McGraw-Hill, c2010. - xiii, 322 p. : ill ; 25 cm.

Includes bibliographical references (p. [311]-313) and index.

The value evolution -- The proposal process -- How to develop objectives your clients will love -- Project needs : the basis for objectives -- Developing the proposal -- Managing the proposal process -- Forecasting reaction and learning -- Forecasting application and impact -- Forecasting money : benefits and costs -- Forecasting ROI and intangibles -- How to guarantee success -- Federal Information Agency : project proposal.

9780071638807 (hbk.) 0071638806 (hbk.)

2010279750

GBA9A3766 bnb

015402217 Uk


Proposal writing in business.
Rate of return.

HF5718.5 / .P45 2010

658.453

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