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Levitt, Theodore, 1925-

The marketing imagination / Theodore Levitt. - New, expanded ed. - New York : London : Free Press ; Collier Macmillan, c1986. - xxv, 238 p. : ill ; 25 cm.

Includes bibliographical references and index.

ISBN: 0029191807 0029190908 (pbk.)

LCCN: 86000576

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .L482 1986

Dewey Class. No.: 658.8