| 000 -LEADER |
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| fixed length control field |
00720nam a2200253 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
860108s1986 nyua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
86000576 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0029191807 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0029190908 (pbk.) |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415 |
| Item number |
.L482 1986 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Edition number |
19 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126093719.0 |
| CONTROL NUMBER |
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| control field |
22869 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Levitt, Theodore, |
| Dates associated with a name |
1925- |
| TITLE STATEMENT |
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| Title |
The marketing imagination / |
| Statement of responsibility, etc |
Theodore Levitt. |
| EDITION STATEMENT |
|---|
| Edition statement |
New, expanded ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Free Press ; |
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Collier Macmillan, |
| Date of publication, distribution, etc |
c1986. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 238 p. : |
| Other physical details |
ill ; |
| Dimensions |
25 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |