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Phillips, Celia M.

Understanding marketing : a European casebook / by Celia Phillips, Ad Pruyn, Marie-Paule Kestemont. - Chichester ; New York : Wiley, c2000. - xviii, 214 p. : ill ; 23 cm.

Includes bibliographical references and index.

ISBN: 047186093X

LCCN: 99059517

Subjects--Topical Terms:
Marketing--Europe--Case studies.
Export marketing--Europe--Case studies.

LC Class. No.: HF5415.12.E8 / P48 2000

Dewey Class. No.: 658.8/0094