| 000 -LEADER |
|---|
| fixed length control field |
00865cam a2200277 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
991122s2000 enka b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
99059517 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
047186093X |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e------ |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.12.E8 |
| Item number |
P48 2000 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/0094 |
| Edition number |
21 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093729.0 |
| CONTROL NUMBER |
|---|
| control field |
22991 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Phillips, Celia M. |
| TITLE STATEMENT |
|---|
| Title |
Understanding marketing : |
| Remainder of title |
a European casebook / |
| Statement of responsibility, etc |
by Celia Phillips, Ad Pruyn, Marie-Paule Kestemont. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Chichester ; |
| -- |
New York : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
c2000. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 214 p. : |
| Other physical details |
ill ; |
| Dimensions |
23 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Geographic subdivision |
Europe |
| Form subdivision |
Case studies. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing |
| Geographic subdivision |
Europe |
| Form subdivision |
Case studies. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pruyn, Ad. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kestemont, Marie-Paule. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |