Proctor, Tony.
Strategic marketing : an introduction / Tony Proctor. - London ; New York : Routledge, 2000. - xvii, 318 p. : ill ; 26 cm.
Includes bibliographical references (p. [303]-312) and index.
0415208106 (hbk.) 0415208114 (pbk.)
99087270
Marketing--Decision making.
Marketing--Management.
HF5415.135 / .P76 2000
658.8/02
Strategic marketing : an introduction / Tony Proctor. - London ; New York : Routledge, 2000. - xvii, 318 p. : ill ; 26 cm.
Includes bibliographical references (p. [303]-312) and index.
0415208106 (hbk.) 0415208114 (pbk.)
99087270
Marketing--Decision making.
Marketing--Management.
HF5415.135 / .P76 2000
658.8/02