Proctor, Tony.

Strategic marketing : an introduction / Tony Proctor. - London ; New York : Routledge, 2000. - xvii, 318 p. : ill ; 26 cm.

Includes bibliographical references (p. [303]-312) and index.

0415208106 (hbk.) 0415208114 (pbk.)

99087270


Marketing--Decision making.
Marketing--Management.

HF5415.135 / .P76 2000

658.8/02

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