Strategic marketing : (Record no. 6088)

MARC details
000 -LEADER
fixed length control field 00773cam a22002654a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 991214s2000 enka b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 99087270
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415208106 (hbk.)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415208114 (pbk.)
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.135
Item number .P76 2000
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition information 21
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093822.0
CONTROL NUMBER
control field 23647
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Proctor, Tony.
TITLE STATEMENT
Title Strategic marketing :
Remainder of title an introduction /
Statement of responsibility, etc. Tony Proctor.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2000.
PHYSICAL DESCRIPTION
Extent xvii, 318 p. :
Other physical details ill ;
Dimensions 26 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [303]-312) and index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Decision making.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.802 PR ST T0026454 17.81 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 27/02/2006 AMAUK 17.81