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Strategic marketing : an introduction /

By: Proctor, Tony
Material type: BookPublisher: London ; New York : Routledge, 2000.Description: xvii, 318 p. : ill ; 26 cm.ISBN: 0415208106 (hbk.); 0415208114 (pbk.)Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.8/02
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.802 PR ST (Browse shelf) Available T0026454
Total holds: 0

Includes bibliographical references (p. [303]-312) and index.

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