Strategic marketing : an introduction /
By: Proctor, Tony
Material type:
BookPublisher: London ; New York : Routledge, 2000.Description: xvii, 318 p. : ill ; 26 cm.ISBN: 0415208106 (hbk.); 0415208114 (pbk.)Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.8/02
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 PR ST (Browse shelf) | Available | T0026454 |
Total holds: 0
Includes bibliographical references (p. [303]-312) and index.