Hooley, Graham J.
Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy. - 3rd ed. - New York : Financial Times/Prentice Hall, 2004. - p. cm.
Includes bibliographical references.
0273655167
2003060546
Target marketing.
Marketing--Management.
HF5415.127 / .H66 2004
658.8/02
Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy. - 3rd ed. - New York : Financial Times/Prentice Hall, 2004. - p. cm.
Includes bibliographical references.
0273655167
2003060546
Target marketing.
Marketing--Management.
HF5415.127 / .H66 2004
658.8/02