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Moeller, Leslie H., 1961-

The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni. - New York : McGraw-Hill, c2009. - vii, 232 p. : ill ; 24 cm.

Includes bibliographical references (p. 214-219) and index.

ISBN: 0071615059 (alk. paper) 9780071615051 (alk. paper)

LCCN: 2008031080

Subjects--Topical Terms:
Marketing--Management.
Communication in marketing.
Rate of return.
Profit.

LC Class. No.: HF5415.13 / .M59 2009

Dewey Class. No.: 658.8