The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI /
By: Moeller, Leslie H
Title By: Landry, Edward C | Kinni, Theodore B
Material type:
BookPublisher: New York : McGraw-Hill, c2009.Description: vii, 232 p. : ill ; 24 cm.ISBN: 0071615059 (alk. paper); 9780071615051 (alk. paper)Subject(s): Marketing -- Management | Communication in marketing | Rate of return | ProfitDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 MO FO (Browse shelf) | Available | T0037761 |
Total holds: 0
Includes bibliographical references (p. 214-219) and index.