| 000 -LEADER |
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| fixed length control field |
01126cam a2200325 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
080721s2009 nyua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2008031080 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0071615059 (alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780071615051 (alk. paper) |
| SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)ocn233549602 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)233549602 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
BAKER |
| -- |
YDXCP |
| -- |
C#P |
| -- |
BWX |
| -- |
IXA |
| -- |
VP@ |
| -- |
DLC |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.M59 2009 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093841.0 |
| CONTROL NUMBER |
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| control field |
23899 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moeller, Leslie H., |
| Dates associated with a name |
1961- |
| TITLE STATEMENT |
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| Title |
The four pillars of profit-driven marketing : |
| Remainder of title |
how to maximize creativity, accountability, and ROI / |
| Statement of responsibility, etc |
Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
c2009. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 232 p. : |
| Other physical details |
ill ; |
| Dimensions |
24 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 214-219) and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Rate of return. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Profit. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Landry, Edward C., |
| Dates associated with a name |
1965- |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kinni, Theodore B., |
| Dates associated with a name |
1956- |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |