Dahlén, Micael.
Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith. - Hoboken, N.J. : Wiley, c2010. - p. cm.
Includes bibliographical references and index.
9780470319925 (pbk.)
2009025220
Communication in marketing.
Branding (Marketing)
HF5415.123 / .D34 2010
658.8/02
Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith. - Hoboken, N.J. : Wiley, c2010. - p. cm.
Includes bibliographical references and index.
9780470319925 (pbk.)
2009025220
Communication in marketing.
Branding (Marketing)
HF5415.123 / .D34 2010
658.8/02