UOWD Library

Marketing communications : (Record no. 6366)

000 -LEADER
fixed length control field 00807cam a22002778a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090706s2010 nju b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009025220
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470319925 (pbk.)
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .D34 2010
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 22
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093843.0
CONTROL NUMBER
control field 23928
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Dahlén, Micael.
TITLE STATEMENT
Title Marketing communications :
Remainder of title a brand narrative approach /
Statement of responsibility, etc Micael Dahlen, Fredrik Lange, Terry Smith.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.J. :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc c2010.
PROJECTED PUBLICATION DATE
Projected publication date 0912
PHYSICAL DESCRIPTION
Extent p. cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
ADDED ENTRY--PERSONAL NAME
Personal name Lange, Fredrik.
ADDED ENTRY--PERSONAL NAME
Personal name Smith, Terry,
Dates associated with a name 1955-
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2010-11-21 AMAUK 658.802 DA MA T0040484 2017-01-26 40.77 2017-01-26 REGULAR

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