Zikmund, William G.
Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert. - Hoboken, N.J. : Wiley, c2003. - xix, 179 p. : ill ; 24 cm.
Includes bibliographical references and indexes.
0471271373
2003544944
GBA3-17589
Relationship marketing.
Customer relations--Management.
Customer relations--Management--Data processing.
HF5415.55 / .Z55 2003
658.812
Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert. - Hoboken, N.J. : Wiley, c2003. - xix, 179 p. : ill ; 24 cm.
Includes bibliographical references and indexes.
0471271373
2003544944
GBA3-17589
Relationship marketing.
Customer relations--Management.
Customer relations--Management--Data processing.
HF5415.55 / .Z55 2003
658.812