| 000 -LEADER |
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| fixed length control field |
01032cam a22003134a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
030602s2003 njua 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2003544944 |
| NATIONAL BIBLIOGRAPHY NUMBER |
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| National bibliography number |
GBA3-17589 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0471271373 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(CStRLIN)CSUBJ163655-B |
| CATALOGING SOURCE |
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| Original cataloging agency |
UKM |
| Transcribing agency |
UKM |
| Modifying agency |
TXA |
| -- |
S7Z |
| -- |
CStRLIN |
| -- |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.55 |
| Item number |
.Z55 2003 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| Edition number |
21 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093057.0 |
| CONTROL NUMBER |
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| control field |
18224 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Zikmund, William G. |
| TITLE STATEMENT |
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| Title |
Customer relationship management : |
| Remainder of title |
integrating marketing strategy and information technology / |
| Statement of responsibility, etc |
William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, N.J. : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
c2003. |
| PHYSICAL DESCRIPTION |
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| Extent |
xix, 179 p. : |
| Other physical details |
ill ; |
| Dimensions |
24 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Relationship marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations |
| General subdivision |
Management |
| -- |
Data processing. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McLeod, Raymond. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gilbert, Faye W. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |