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Wedel, Michel.

Market segmentation : conceptual and methodological foundations / Michel Wedel, Wagner A. Kamakura. - 2nd ed. - Boston : Kluwer Academic, c2000. - xxii, 382 p. : ill ; 25 cm.





ISBN: 0792386353 (alk. paper)

LCCN: 99049246

Subjects--Topical Terms:
Market segmentation.
Market segmentation--Statistical methods.

Dewey Class. No.: 658.8/02