Market segmentation : (Record no. 799)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 99049246 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0792386353 (alk. paper) |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.8/02 |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Wedel, Michel. |
| TITLE STATEMENT | |
| Title | Market segmentation : |
| Subtitle | conceptual and methodological foundations / |
| Statement of responsibility, etc | Michel Wedel, Wagner A. Kamakura. |
| EDITION STATEMENT | |
| Edition | 2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Publisher | Kluwer Academic, |
| Date | c2000. |
| PHYSICAL DESCRIPTION | |
| Extent | xxii, 382 p. : |
| Other Details | ill ; |
| Size | 25 cm. |
| STUDY PROGRAM | |
| Program name | TBS904 MARK922 MARK904 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Market segmentation. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Market segmentation |
| General | Statistical methods. |
| ADDED ENTRY | |
| Name | Kamakura, Wagner A., |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 9174 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 9175 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 9176 |
| ADDED ENTRY | |
| -- | 9177 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2003-11-04 | AMAUS | 658.802 WE MA | T0019709 | 2017-01-26 | 123.00 | 2017-01-26 | REGULAR | ||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2007-01-09 | AMAUK | 658.802 WE MA | T0028943 | 2017-01-26 | 79.50 | 2017-01-26 | REGULAR |