Gummesson, Evert.
Total relationship marketing : from the 4Ps - product, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm / Evert Gummesson. - Oxford : Butterworth Heinemann, 1999. - xii, 281 p.
075064463X
Relationship marketing.
Marketing--Management.
Total relationship marketing : from the 4Ps - product, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm / Evert Gummesson. - Oxford : Butterworth Heinemann, 1999. - xii, 281 p.
075064463X
Relationship marketing.
Marketing--Management.