| 000 -LEADER |
|---|
| fixed length control field |
00673cam a2200205u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010321n xx 000 0 und u |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
075064463X |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
13906 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126094100.0 |
| CONTROL NUMBER |
|---|
| control field |
25650 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gummesson, Evert. |
| TITLE STATEMENT |
|---|
| Title |
Total relationship marketing : |
| Remainder of title |
from the 4Ps - product, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm / |
| Statement of responsibility, etc |
Evert Gummesson. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Oxford : |
| Name of publisher, distributor, etc |
Butterworth Heinemann, |
| Date of publication, distribution, etc |
1999. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 281 p. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Relationship marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |