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A framework for marketing management /

Kotler, Philip.

A framework for marketing management / Philip Kotler. - Upper Saddle River, N.J. : Prentice Hall, c2001. - xv, 352 p. : ill ; 24 cm.

"'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.

Includes bibliographical references and index.

ISBN: 0130185256

LCCN: 00039180

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K636 2001

Dewey Class. No.: 658.8

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