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A framework for marketing management / Philip Kotler.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2001.Description: xv, 352 p. : ill ; 24 cmISBN:
  • 0130185256
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415.13 .K636 2001
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 KO FR (Browse shelf(Opens below)) Available T0015744

"'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.

Includes bibliographical references and index.

TBS904

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