Aaker, David A.
Strategic market management / David A. Aaker. - 6th ed. - New York :. Wiley, 2001. - xiv, 338 p. : ill ; 23 cm.
includes index.
0471359955 A$80.95
Marketing--Management.
Strategic market management / David A. Aaker. - 6th ed. - New York :. Wiley, 2001. - xiv, 338 p. : ill ; 23 cm.
includes index.
0471359955 A$80.95
Marketing--Management.