Strategic market management / (Record no. 9940)

MARC details
000 -LEADER
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PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040207s2001 ||||||||||||||||||||eng|u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471359955
Terms of availability A$80.95
DATE AND TIME OF LATEST TRANSACTION
control field 20170126094454.0
CONTROL NUMBER
control field 27688
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
TITLE STATEMENT
Title Strategic market management /
Statement of responsibility, etc. David A. Aaker.
EDITION STATEMENT
Edition statement 6th ed.
PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. 2001.
Place of publication, distribution, etc. New York :.
PHYSICAL DESCRIPTION
Extent xiv, 338 p. :
Other physical details ill ;
Dimensions 23 cm.
GENERAL NOTE
General note includes index.
STUDY PROGRAM INFORMATION NOTE
Program name MARK314 MARK935
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.8 AA ST T0020833 80.95 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 07/02/2004 COOP 80.95