| 000 -LEADER |
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| fixed length control field |
00555cam a2200217u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
040207s2001 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0471359955 |
| Terms of availability |
A$80.95 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126094454.0 |
| CONTROL NUMBER |
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| control field |
27688 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Aaker, David A. |
| TITLE STATEMENT |
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| Title |
Strategic market management / |
| Statement of responsibility, etc |
David A. Aaker. |
| EDITION STATEMENT |
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| Edition statement |
6th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
2001. |
| Place of publication, distribution, etc |
New York :. |
| PHYSICAL DESCRIPTION |
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| Extent |
xiv, 338 p. : |
| Other physical details |
ill ; |
| Dimensions |
23 cm. |
| GENERAL NOTE |
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| General note |
includes index. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
MARK314 MARK935 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |