The principles of Islamic marketing / (Record no. 17288)

MARC details
000 -LEADER
fixed length control field 01255nam a22003018a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101220s2011 vtu 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010052247
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780566089220
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781409428947 (ebook)
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
GEOGRAPHIC AREA CODE
Geographic area code f------
-- a------
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5475.I74
Item number A47 2011
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.80088/297
Edition information 22
SYSTEM CONTROL NUMBER
System control number (IMchF)fol13503047
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095535.0
CONTROL NUMBER
control field 35662
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Alserhan, Baker Ahmad.
TITLE STATEMENT
Title The principles of Islamic marketing /
Statement of responsibility, etc. Baker Ahmad Alserhan.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Burlington, VT :
Name of publisher, distributor, etc. Gower,
Date of publication, distribution, etc. c2011.
PROJECTED PUBLICATION DATE
Projected publication date 1106
PHYSICAL DESCRIPTION
Extent xiii, 204 p. ;
Dimensions 25 cm.
GENERAL NOTE
General note Includes bibliographical references and index.
FORMATTED CONTENTS NOTE
Formatted contents note Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Markets
Geographic subdivision Islamic countries.
SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name Islamic countries
General subdivision Commerce.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.80088297 AL PR T0043127 293.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Islamic Collection 20/07/2011 Kinokuniya 293.00