| 000 -LEADER |
|---|
| fixed length control field |
01255nam a22003018a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
101220s2011 vtu 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2010052247 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780566089220 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781409428947 (ebook) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| GEOGRAPHIC AREA CODE |
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| Geographic area code |
f------ |
| -- |
a------ |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5475.I74 |
| Item number |
A47 2011 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.80088/297 |
| Edition number |
22 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol13503047 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095535.0 |
| CONTROL NUMBER |
|---|
| control field |
35662 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Alserhan, Baker Ahmad. |
| TITLE STATEMENT |
|---|
| Title |
The principles of Islamic marketing / |
| Statement of responsibility, etc |
Baker Ahmad Alserhan. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Burlington, VT : |
| Name of publisher, distributor, etc |
Gower, |
| Date of publication, distribution, etc |
c2011. |
| PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1106 |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 204 p. ; |
| Dimensions |
25 cm. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Markets |
| Geographic subdivision |
Islamic countries. |
| SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
Islamic countries |
| General subdivision |
Commerce. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |