The principles of Islamic marketing /
By: Alserhan, Baker Ahmad
Material type:
BookPublisher: Burlington, VT : Gower, c2011.Description: xiii, 204 p. ; 25 cm.ISBN: 9780566089220; 9781409428947 (ebook)Subject(s): Markets -- Islamic countries | Islamic countries -- CommerceDDC classification: 658.80088/297
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Islamic Collection | 658.80088297 AL PR (Browse shelf) | Available | T0043127 |
Total holds: 0
Includes bibliographical references and index.
Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.