| 000 -LEADER |
|---|
| fixed length control field |
01344cam a2200301 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080714s2009 nyua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2008030593 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415994224 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HM1221 |
| Item number |
.S77 2009 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Edition number |
22 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol12188390 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100153.0 |
| CONTROL NUMBER |
|---|
| control field |
54972 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smith, Ronald D., |
| Dates associated with a name |
1948- |
| TITLE STATEMENT |
|---|
| Title |
Strategic planning for public relations / |
| Statement of responsibility, etc |
Ronald D. Smith. |
| EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York ; |
| Name of publisher, distributor, etc |
Routledge/Taylor and Francis Group, |
| Date of publication, distribution, etc |
2009. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 436 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. [414]-421) and index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Phase one: formative research -- Step 1, analyzing the situation -- Step 2, analyzing the organization -- Step 3, analyzing the publics -- Phase two: strategy -- Step 4, establishing goals and objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy -- Phase three: tactics -- Step 7, selecting communication tactics -- Step 8, implementing the strategic plan -- Phase four: evaluative research -- Step 9, evaluating the strategic plan -- Appendices. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MMC929 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
3 DAY LOAN |