Strategic planning for public relations /
By: Smith, Ronald D
Material type:
BookPublisher: New York ; Routledge/Taylor and Francis Group, 2009.Edition: 3rd ed.Description: xix, 436 p. : ill. ; 24 cm.ISBN: 9780415994224Program: MMC929Subject(s): Public relations | Strategic planningDDC classification: 659.2
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 659.2 SM ST (Browse shelf) | Available | T0049274 |
Total holds: 0
Includes bibliographical references (p. [414]-421) and index.
Phase one: formative research -- Step 1, analyzing the situation -- Step 2, analyzing the organization -- Step 3, analyzing the publics -- Phase two: strategy -- Step 4, establishing goals and objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy -- Phase three: tactics -- Step 7, selecting communication tactics -- Step 8, implementing the strategic plan -- Phase four: evaluative research -- Step 9, evaluating the strategic plan -- Appendices.
MMC929