Principles and practice of marketing / (Record no. 24336)

MARC details
000 -LEADER
fixed length control field 01334pam a2200337 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121121s2013 enka 001 0 eng d
NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB2B9226
Source bnb
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077140007
Terms of availability £50.99
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0077140001 (paperback)
CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency Uk
AUTHENTICATION CODE
Authentication code ukblcatcopy
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition information 23
SYSTEM CONTROL NUMBER
System control number (Uk)016218783
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100502.0
CONTROL NUMBER
control field 57734
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Jobber, David,
Dates associated with a name 1947-
TITLE STATEMENT
Title Principles and practice of marketing /
Statement of responsibility, etc. David Jobber and Fiona Ellis-Chadwick.
EDITION STATEMENT
Edition statement 7th ed.
Remainder of edition statement David Jobber and Fiona Ellis-Chadwick
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Maidenhead :
Name of publisher, distributor, etc. McGraw-Hill Higher Education,
Date of publication, distribution, etc. c2013.
PHYSICAL DESCRIPTION
Extent xxxv, 885 p. :
Other physical details col. ill ;
Dimensions 26 cm.
GENERAL NOTE
General note Previous ed.: published as by David Jobber. 2010.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
STUDY PROGRAM INFORMATION NOTE
Program name MARK101
SUMMARY, ETC.
Summary, etc. This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision Europe
Form subdivision Case studies.
LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Management and Business Studies.
Source of heading or term blcoll
ADDED ENTRY--PERSONAL NAME
Personal name Ellis-Chadwick, Fiona
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.8 JO PR T0015910 43.79 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 09/09/2014 AMAUK 43.79
26/01/2017 658.8 JO PR T0015911 43.79 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 27/08/2014 AMAUK 43.79