Principles and practice of marketing /
By: Jobber, David
Title By: Ellis-Chadwick, FionaMaterial type: BookPublisher: Maidenhead : McGraw-Hill Higher Education, c2013.Edition: 7th ed. David Jobber and Fiona Ellis-Chadwick.Description: xxxv, 885 p. : col. ill ; 26 cm.ISBN: 9780077140007; 0077140001 (paperback)Program: MARK101Subject(s): Marketing | Marketing -- Europe -- Case studies | Management and Business StudiesDDC classification: 658.8
|Item type||Home library||Call number||Status||Date due||Barcode||Item holds|
|REGULAR||University of Wollongong in Dubai Main Collection||658.8 JO PR (Browse shelf)||Available||T0015910|
|REGULAR||University of Wollongong in Dubai Main Collection||658.8 JO PR (Browse shelf)||Available||T0015911|
Previous ed.: published as by David Jobber. 2010.
Includes bibliographical references and index.
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice.