Principles and practice of marketing /
By: Jobber, David
Title By: Ellis-Chadwick, Fiona
Material type:
BookPublisher: Maidenhead : McGraw-Hill Higher Education, c2013.Edition: 7th ed. David Jobber and Fiona Ellis-Chadwick.Description: xxxv, 885 p. : col. ill ; 26 cm.ISBN: 9780077140007; 0077140001 (paperback)Program: MARK101Subject(s): Marketing | Marketing -- Europe -- Case studies | Management and Business StudiesDDC classification: 658.8
Summary:
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 JO PR (Browse shelf) | Available | T0015910 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 JO PR (Browse shelf) | Available | T0015911 |
Total holds: 0
Previous ed.: published as by David Jobber. 2010.
Includes bibliographical references and index.
MARK101
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice.