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Principles and practice of marketing /

By: Jobber, David, 1947-
Title By: Ellis-Chadwick, Fiona
Material type: BookPublisher: Maidenhead : McGraw-Hill Higher Education, c2013.Edition: 7th ed. David Jobber and Fiona Ellis-Chadwick.Description: xxxv, 885 p. : col. ill ; 26 cm.ISBN: 9780077140007; 0077140001 (paperback)Program: MARK101Subject(s): Marketing | Marketing -- Europe -- Case studies | Management and Business StudiesDDC classification: 658.8
Summary:
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.8 JO PR (Browse shelf) Available T0015910
REGULAR University of Wollongong in Dubai
Main Collection
658.8 JO PR (Browse shelf) Available T0015911
Total holds: 0

Previous ed.: published as by David Jobber. 2010.

Includes bibliographical references and index.

MARK101

This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice.

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