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Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick.

By: Contributor(s): Material type: TextTextPublication details: Maidenhead : McGraw-Hill Higher Education, c2013.Edition: 7th ed. David Jobber and Fiona Ellis-ChadwickDescription: xxxv, 885 p. : col. ill ; 26 cmISBN:
  • 9780077140007
  • 0077140001 (paperback)
Subject(s): DDC classification:
  • 658.8 23
Summary: This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 JO PR (Browse shelf(Opens below)) Available T0015910
REGULAR University of Wollongong in Dubai Main Collection 658.8 JO PR (Browse shelf(Opens below)) Available T0015911

Previous ed.: published as by David Jobber. 2010.

Includes bibliographical references and index.

MARK101

This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice.

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