| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-3319176161 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
320.014 GI ON |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Giansante, Gianluca |
| TITLE STATEMENT |
|---|
| Title |
Online political communication : |
| Subtitle |
how to use the web to build consensus and boost participation / |
| Statement of responsibility, etc |
Gianluca Giansante |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Cham : |
| Publisher |
Springer, |
| Date |
c2015. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 188 p. : |
| Other Details |
ill. ; |
| Size |
23 cm. |
| CONTENTS |
|---|
| Contents |
Foreword -- 1 Introduction -- 2 How Politics Change on the Web -- 3 Building an Online Communication Strategy -- 4 Online Communication Tools -- 5 Producing Content That Creates Participation and Consensus. |
| SUMMARY |
|---|
| Summary |
This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Communication in politics |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Internet |
| General |
Political aspects |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Internet |
| General |
Social aspects |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Internet in public administration |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
POLITICAL SCIENCE |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://uowd.box.com/s/dymp5h5wyozul8g7tpw8jkc8hzuge3ps |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
45581 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
10926 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
11309 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
14856 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
11229 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
10987 |