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Online political communication : how to use the web to build consensus and boost participation / Gianluca Giansante

By: Material type: TextTextPublication details: Cham : Springer, c2015.Description: xv, 188 p. : ill. ; 23 cmISBN:
  • 978-3319176161
Subject(s): DDC classification:
  • 320.014 GI ON
Online resources: Summary: This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 320.014 GI ON (Browse shelf(Opens below)) Available T0018883

This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.

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