Online political communication : how to use the web to build consensus and boost participation / Gianluca Giansante
Material type:
- 978-3319176161
- 320.014 GI ON
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 320.014 GI ON (Browse shelf(Opens below)) | Available | T0018883 |
This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
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