Online political communication : how to use the web to build consensus and boost participation /
By: Giansante, Gianluca
Material type:
BookPublisher: Cham : Springer, c2015.Description: xv, 188 p. : ill. ; 23 cm.ISBN: 978-3319176161Subject(s): Communication in politics | Internet -- Political aspects | Internet -- Social aspects | Internet in public administration | POLITICAL SCIENCEDDC classification: 320.014 GI ON Online resources: Location Map
Summary:
This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 320.014 GI ON (Browse shelf) | Available | T0018883 |
Total holds: 0
Foreword -- 1 Introduction -- 2 How Politics Change on the Web -- 3 Building an Online Communication Strategy -- 4 Online Communication Tools -- 5 Producing Content That Creates Participation and Consensus.
This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.