UOWD Library

Social marketing : (Record no. 320)

000 -LEADER
fixed length control field 00796nam a2200253 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 891115s1989 nyua b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 89045735
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0029184614 :
Terms of availability $29.95
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.122
Item number .K68 1989
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 20
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093021.0
CONTROL NUMBER
control field 17801
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
TITLE STATEMENT
Title Social marketing :
Remainder of title strategies for changing public behavior /
Statement of responsibility, etc Philip Kotler, Eduardo L. Roberto.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Free Press ;
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Collier Macmillan,
Date of publication, distribution, etc c1989.
PHYSICAL DESCRIPTION
Extent xii, 401 p. :
Other physical details ill ;
Dimensions 25 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 371-389).
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Behavior modification.
ADDED ENTRY--PERSONAL NAME
Personal name Roberto, Eduardo L.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2002-12-21 Booksplus 2 658.8342 KO SO T0018413 2023-08-17 2023-04-25 125.00 2017-01-26 REGULAR

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