The rhetoric and reality of marketing : an international managerial approach /

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BookPublisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003.Description: xix, 202 p. : ill ; 23 cm.ISBN: 0333987322Subject(s): Marketing -- Management | Marketing | Marketing -- Management -- Case studies | Marketing -- Case studiesDDC classification: 658.8

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.8 RH ET (Browse shelf)	Available		T0021881

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Includes bibliographical references (p. 183-192) and index.

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