Contemporary advertising /
By: Arens, William F
Material type:
BookPublisher: Boston : Irwin/McGraw-Hill, 2002.Edition: 8th ed. International edition.Description: xxxii, 614, [69] p. : ill. (some col ; 28 cm. : + CD-Rom.ISBN: 0071122931Subject(s): Advertising
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 AR CO (Browse shelf) | Available | T0023273 |
Total holds: 0
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| 659.1 AD VE Advertising and branding : | 659.1 AL AD Advertising creative : strategy, copy, design | 659.1 AL AD Advertising creative : strategy, copy, and design | 659.1 AR CO Contemporary advertising / | 659.1 AR CO Contemporary advertising / | 659.1 AR CO Contemporary advertising & integrated marketing communications / | 659.1 AR PE Persuasive advertising : evidence-based principles / |
Includes student CD-ROM. Includes bibliographical references and indexes. CD-ROM requires: Pentium/90 MHz processor (or compatible), 16MB RAM, 4xCD-ROM drive, Microsoft Windows 95 or higher, Microsoft Internet Explorer 5 or higher.