Amazon cover image
Image from Amazon.com

Consumer behaviour : implications for marketing strategy Cathy Neal, Pascale Quester, Del Hawkins

By: Contributor(s): Material type: TextTextPublisher number: Co-op BookshopPublication details: North Ryde : McGraw-Hill, 2004.Edition: 4th edDescription: xxxiii, 668 p. : ; 26 cm. : illISBN:
  • 0074713493
Subject(s):
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8342 NE CO (Browse shelf(Opens below)) Available T0026181
REGULAR University of Wollongong in Dubai Main Collection 658.8342 NE CO (Browse shelf(Opens below)) Available T0025007
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
658.8342 MU PS The psychology of consumer behavior 658.8342 MU PS The psychology of consumer behavior 658.8342 NE CO Consumer behaviour : 658.8342 NE CO Consumer behaviour : 658.8342 NE CO Consumer behaviour : 658.8342 NO CO Consumer behaviour / 658.8342 OS CO Consumer behaviour :

Includes index. Includes bibliographical references and index. Revised and updated fourth edition with a greater focus on technology issues, with boxed examples covering e-consumer and globalisation issues. A new instructor's CD-ROM is also available. Author Neal from Queensland University of Technology, Qld, author Quester from University of Adelaide, SA.

MARK217 MARK936

There are no comments on this title.

to post a comment.