Consumer behaviour : implications for marketing strategy Cathy Neal, Pascale Quester, Del Hawkins
Material type:
- 0074713493
Item type | Current library | Call number | Status | Date due | Barcode | |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 NE CO (Browse shelf(Opens below)) | Available | T0026181 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 NE CO (Browse shelf(Opens below)) | Available | T0025007 |
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658.8342 MU PS The psychology of consumer behavior | 658.8342 MU PS The psychology of consumer behavior | 658.8342 NE CO Consumer behaviour : | 658.8342 NE CO Consumer behaviour : | 658.8342 NE CO Consumer behaviour : | 658.8342 NO CO Consumer behaviour / | 658.8342 OS CO Consumer behaviour : |
Includes index. Includes bibliographical references and index. Revised and updated fourth edition with a greater focus on technology issues, with boxed examples covering e-consumer and globalisation issues. A new instructor's CD-ROM is also available. Author Neal from Queensland University of Technology, Qld, author Quester from University of Adelaide, SA.
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