Marketing management : knowledge and skills /
By: Peter, J. Paul
Title By: Donnelly, James H
Material type:
BookPublisher: Boston : McGraw-Hill/Irwin, 2007.Edition: 8th ed.Description: xvii, 813 p. : ill. (some col ; 25 cm.ISBN: 9780071259835Subject(s): Marketing -- Management | Marketing -- Management -- Case studies
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 PE MA (Browse shelf) | Available | T0035077 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 PE MA (Browse shelf) | Available | T0027022 |
Total holds: 0
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| 658.8 PE ES Essentials of marketing : | 658.8 PE MA Marketing management : knowledge and skills. | 658.8 PE MA Marketing management : knowledge and skills / | 658.8 PE MA Marketing management : knowledge and skills / | 658.8 PE MA Marketing performance : | 658.8 PE PR A preface to marketing management. | 658.8 PE PR A preface to marketing management / |
Includes bibliographical references and index.