Market research in practice : a guide to the basics /
By: Hague, Paul N
Title By: Hague, Nick | Morgan, Carol-Ann
Material type:
BookSeries: Market research in practice series.Publisher: London ; Sterling, VA : Kogan Page, 2004.Description: xii, 244 p. : ill ; 24 cm.ISBN: 0749441801Subject(s): Marketing researchDDC classification: 658.8/3
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 HA MA (Browse shelf) | Available | T0022622 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references (p. 221-235) and index.
Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.