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Marketing plans : how to prepare them, how to use them / Malcolm McDonald.

By: Material type: TextTextPublication details: Oxford : Butterworth-Heinemann, 2007.Edition: 6th edDescription: xvii, 675 p. : col. ill ; 25 cmISBN:
  • 9780750683869
Subject(s): Summary: "This book is established as essential reading for all serious professional marketers and students of marketing, both undergraduates and those on professional courses of CIM and CAM. Above all it provides a practical, hands-on approach for implementing every single concept included in the text." --BOOK JACKET.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.802 MC MA (Browse shelf(Opens below)) Available T0031363
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
658.802 MA RK Marketing management : 658.802 MC MA Marketing plans : 658.802 MC MA Marketing plans : 658.802 MC MA Marketing plans : 658.802 MC MA Marketing plans : 658.802 MO DO Does your marketing sell? : 658.802 MO GL Global marketing and advertising :

Previous ed.: 2002. Includes index.

"This book is established as essential reading for all serious professional marketers and students of marketing, both undergraduates and those on professional courses of CIM and CAM. Above all it provides a practical, hands-on approach for implementing every single concept included in the text." --BOOK JACKET.

MARK344 MARK935

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