Role played by distribution and communication strategies in the marketing of innovations /
By: Sikdar, Arijit
Title By: Vel, Prakash
Material type:
BookSeries: Working paper series : Management, Marketing, Business WP63/2007. Publisher: Dubai : UOWD Research Committee, 2007.Description: 10 p. : ill ; 30 cm.Subject(s): Innovation | Market access capability | Consumer mind space | Technological innovations -- Management | Intellectual contribution of UOWD academics
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.514 SI RO (Browse shelf) | Available | T0032520 |
Total holds: 0
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| 658.514 PU RO The robots are coming : | 658.514 SA MA Mapping innovation : | 658.514 SH TE Technology strategy for managers and entrepreneurs / | 658.514 SI RO Role played by distribution and communication strategies in the marketing of innovations / | 658.514 TE CH Technology, society and sustainability : | 658.514 TI MA Managing innovation : integrating technological, market and organizational change / | 658.514 TI MA Managing innovation : integrating technological, market and organizational change / |
Includes bibliographical references.