Role played by distribution and communication strategies in the marketing of innovations / Arijit Sikdar, Prakash Vel.
Material type:
TextSeries: Working paper series : Management, Marketing, Business ; WP63/2007Publication details: Dubai : UOWD Research Committee, 2007.Description: 10 p. : ill ; 30 cmSubject(s):
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.514 SI RO (Browse shelf(Opens below)) | Available | T0032520 |
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| 658.514 PU RO The robots are coming : | 658.514 SA MA Mapping innovation : | 658.514 SH TE Technology strategy for managers and entrepreneurs / | 658.514 SI RO Role played by distribution and communication strategies in the marketing of innovations / | 658.514 TE CH Technology, society and sustainability : | 658.514 TI MA Managing innovation : | 658.514 TI MA Managing innovation : |
Includes bibliographical references.
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