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Role played by distribution and communication strategies in the marketing of innovations /

By: Sikdar, Arijit
Title By: Vel, Prakash
Material type: BookSeries: Working paper series : Management, Marketing, Business WP63/2007. Publisher: Dubai : UOWD Research Committee, 2007.Description: 10 p. : ill ; 30 cm.Subject(s): Innovation | Market access capability | Consumer mind space | Technological innovations -- Management | Intellectual contribution of UOWD academics
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Includes bibliographical references.

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